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marketing mix nespresso Nespresso has effectively leveraged social media and influencer marketing to engage with its audience and build brand awareness. The brand’s social media strategy . Nespresso’s U.S. marketing strategy is about going beyond the coffee machine. “We, first and foremost, are a coffee brand,” said Jessica Padula, Nespresso’s .
marketing mix nespresso We spoke with Padula about the brand’s approach to Gen Z targeting; how it balances marketing to multiple generations; new messaging surrounding its .
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